Web Sites and Infomercials Help Disabled

 

When patients have hearing defects, they benefit from assistive devices such as hearing aids and ear phones. These ads appear to be written and produced by healthcare providers instead of marketers. There must be a balance of information and marketing in these infomercials.

 

From Digital Hearing aids, the patients can order online and hear the difference provided by amplification. A visit to www.naturear.com, gives the visitor audio enhancement. The hearing aids are made to fit and now have a 2 for one sale. The Web site looks like a medical site instead of a product site. Form fitted hearing aids can be found at Hearpods, www.hearpods.com.

 

Visually handicapped people benefit from short films and audio commercials. These infomercials give information about sight aids and an opportunity to sell them. At www.1-glassesstore.com, the visually impaired can see how glasses enhance vision. Also doctors and dentists can purchase Stereoscopic 3-D glasses to distract patients as dental work and other procedures are performed on patients.

Women who have served as waitresses develop bunions and feet pain from years of standing on their feet. Nurses develop Achilles tendonitis from years of patient care and  walking on hard hospital floors. Proper foot care will provide less foot pain and increased comfort. FootSmart, www.footsmart.com, is a company that sells products to enhance lower body function and comfortable foot products. A visit to the Web site is informative. There are products to improve muscle tone, reduce strain, and enhance comfort. There is a balance of information and marketing.

Menopause disables many women. To treat newly menopausal women, a pharmaceutical company, Wyeth Labs, developed a Women’s Health Department that dealt with menopause. Their scientists produced estrogen replacement products in the form of Primpro and Premarin. At www.wyeth.com, patients can listen to testimonials and infomercials concerning women’s health products. They will have access to pharmacists and scientists through e-mail and FAQ’s.