Shorts Films of Interest to Physicians

This is a short film found on http://www.Youtube.com produced by Liberty Mutual.

 

Many older physicians will remember when short films were common. During a political campaign, a few months before the election, politicians would make short films to explain their platform. These were the days when there was a 6:00 pm news program, and not 24 hour CNN converage for the four year election cycle.

The marketing short films tell stories. They entertain with a hero who wants something, who takes action, that leads to a conflict, a climax, and then a resolution.

Many physicians enjoy foreign vehicles. When the local radiologist wanted to purchase a BMW, he collectd 8 BMW short films from www.imediacollection.com and www.bmw.com which helped him make a choice. Since he travels on several sinuous roads, he needs a vehicle that manages curves and maneuvers well. Watching “The Hire” was entertaining and it demonstrated the features needed in a vehicle that travels on narrow mountainous roads. He loves the BMW and the films were good marketing tools.

When the American Academy of Thermology had its annual conference in New York City, several physicians stayed at the prestigious Ritz Carlton Hotel. Since the meeting started early, the physicians and business partners found the breakfast display delicious and convenient. After spending all day at the conference, they enjoyed returning to the fitness center, pool, and evening meal. To draw in younger clients, Ritz-Carlton put in a business center, computer stations, and Starbuck’s bar as seen in their short film found at www.ritzcarlton.com. They strive to meet every travelers’ needs.

 

In the parking lot at the hospitals are many Volvo’s. One doctor who enjoys skiing likes the compartment for the skiis that runs from the trunk and continues under the seats in his Volvo. Because of the low center of gravity, it does well on snow. Volvo’s short movie, “The Route V50″ shows off a beautiful car. It stars Robert Downey, Jr. at www.rowtree.com/2008/06/02/robert-downey-jr-in-volvo-short-film/. From a place called Doubt, he seeks a town called Confidence. The Volvo is spectacular, and the film engages the viewer with the plot, scenery, and search.

Doctors buy plenty of insurance. From Liberty Mutual short films the physician can view several products plus understand the philosophy of Liberty Mutual. This insurance company offers personal liability, home insurance, life and automobile insurance. Liberty Mutual wants to improve our lives through actions. In their Personal Responsibility Program, they developed several short films to raise awareness about the company and philosophy at www.responsibilityproject.com/.

Short films give more time to look at a product and be entertained.