Short Films Provide Medical Education

When a healthcare provider wants information about a new disease or medical topic, a short film can provide information as well as entertainment. Many pharmaceutical firms produce short films that increase brand awareness and educate the healthcare provider abour specific products.

As men age, they develop slowing down of many functions. Some take antihypertensives and cholesterol lowering medications. A combination of disease, injury, and side effects of medication causes Erectile Dysfunctions. The pharmaceutical company Pfizer produced a short film on Erectile Dysfunction narrated by the author of The Hardness Factor, Dr. Steven Lamm at www.theharnessfactor.com/program. It gives men information about sexual health and the use of medication such as Viagra to reduce the ravages of ED. The short film educates yet increases brand awareness of Viagra, www.viagra.com.

The Center for Disease Control, CDC, announced that 25% of youths are overweight, according to www.dcd.org. Public Health Departments, schools, and pharmaceutical companies have joined efforts to reduce obesity. In a grant form the pharmaceutical company, Abbott Laboratories, Optima Educational Solutions produced short films and programs to educated healthcare providers about Managing the Treatment of Obesity at www.optimaed.com. Ken Fugioka reports on the benefits of pharmacotherapy in addition to diet and exercise.

In order for most physicians to maintain a medical license, they must receive training in End of Life Care and the Management of Pain, according to the West Virginia Board of Medicine at www.wvdhhr.org/wvbom. Primeda Healthcare markets education through programs and short films. Patients embrace the idea of dying well, without pain or discomfort. The short film, End of Life Care, discusses products to make patients comfortable. Doctors interview patients who explain their prespective on pain and end of life issues. Death is not a four letter word, according to program 444-0014 at www.primedahealthcare.org.

During the Golden Age of Medicine, physicians practiced medicine and patients believed what they said, according to www.ama.org.  Once lawyers realized they could get very rich off suing doctors, physicians had to purchase malpractice insurance. There is no longer a Golden Age of Medicine. At the local hospital there were hardly any surgeons. The local attorneys sued most of the local surgeons and they left. Nurse practitioners replaced physicians, however, patients still need surgeons to set fractures, remove appendix, and insert pacemakers. Many patients must fly or be transported to large medical centers for life saving procedures since few surgeons practice at the local hospital. Malpractice insurance is very high. The AMA, American Medical Association warned doctors not to practive in West Virginia because of the litigenous climate.

The West Virginia State Medical Association, WSMA, produced a short film, Putting Medical Malpractice into Perspective, in which Michael Markaretz MD discusses the current issues in medical malpractice with Evan Jenkins, Executive Director of WVSMA. Jane Cline, Insurance Commissioner explains the inpact of recent tort reform, www.wvsma.org.

Short films educate physicians on a variety of topics and increase brand awareness of medical products.

Shorts Films of Interest to Physicians

This is a short film found on http://www.Youtube.com produced by Liberty Mutual.

 

Many older physicians will remember when short films were common. During a political campaign, a few months before the election, politicians would make short films to explain their platform. These were the days when there was a 6:00 pm news program, and not 24 hour CNN converage for the four year election cycle.

The marketing short films tell stories. They entertain with a hero who wants something, who takes action, that leads to a conflict, a climax, and then a resolution.

Many physicians enjoy foreign vehicles. When the local radiologist wanted to purchase a BMW, he collectd 8 BMW short films from www.imediacollection.com and www.bmw.com which helped him make a choice. Since he travels on several sinuous roads, he needs a vehicle that manages curves and maneuvers well. Watching “The Hire” was entertaining and it demonstrated the features needed in a vehicle that travels on narrow mountainous roads. He loves the BMW and the films were good marketing tools.

When the American Academy of Thermology had its annual conference in New York City, several physicians stayed at the prestigious Ritz Carlton Hotel. Since the meeting started early, the physicians and business partners found the breakfast display delicious and convenient. After spending all day at the conference, they enjoyed returning to the fitness center, pool, and evening meal. To draw in younger clients, Ritz-Carlton put in a business center, computer stations, and Starbuck’s bar as seen in their short film found at www.ritzcarlton.com. They strive to meet every travelers’ needs.

 

In the parking lot at the hospitals are many Volvo’s. One doctor who enjoys skiing likes the compartment for the skiis that runs from the trunk and continues under the seats in his Volvo. Because of the low center of gravity, it does well on snow. Volvo’s short movie, “The Route V50″ shows off a beautiful car. It stars Robert Downey, Jr. at www.rowtree.com/2008/06/02/robert-downey-jr-in-volvo-short-film/. From a place called Doubt, he seeks a town called Confidence. The Volvo is spectacular, and the film engages the viewer with the plot, scenery, and search.

Doctors buy plenty of insurance. From Liberty Mutual short films the physician can view several products plus understand the philosophy of Liberty Mutual. This insurance company offers personal liability, home insurance, life and automobile insurance. Liberty Mutual wants to improve our lives through actions. In their Personal Responsibility Program, they developed several short films to raise awareness about the company and philosophy at www.responsibilityproject.com/.

Short films give more time to look at a product and be entertained.