Mobile Messages to Children
Pediatricians and Public Health doctors spend their careers protecting children form disease and harm. We warn parents to immunize their children and teach them not to talk to strangers. We worry about Internet stalking and urge the parents to monitor Internet usage. Plenty of children have and use cell phones. We urge parents to monitor the advertising form cell phones. Most advertising will be opt-in and www.mmaglobal.com exp
lains that 89% of businesses utilize mobile marketing. The child should not reveal personal information such as address or age.
When Warner Brothers produce another episode from Star Wars or Harry Potter, the release could easily be made using mobile messaging technology in addition to online, www.warnerbros.com. Children want to attend the premier event. As long as the parents opt in, the child can receive these promotions. Because of staking, children should not give marketers permission. Also children have trouble discerning fact from advertising.
When children are artistic, they might want to try children’s theatre. An opt in list is crucial so that when the mobile messages come in, they are for real rehearsals, practices, and programs. Schools and after school programs will find mobile marketing a big savings of personnel time and resources. Watch dog groups will help maintain integrity of opt in especially for children, www.mobilemarketingwatch.com. Parents need to supervise cellular phone content.
Wireless Week explains that 90% of wireless subscribers will accept advertising if the content is free at www.wirelessweek.com.
This free service puts children at risk of receiving inappropriate advertising message, not just movie releases, practice times, and equipment orders. Adults listen to 3000 messages a day and have learned to tune out marketing messages. Children will learn this skill with school and parental guidance. Of the 200 million cell phone users in America, 55 million are under age 20. Parents must assist children in discerning the truth of mobile messaging.
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Hello
My name is Diane and I have worked as a Healthcare Provider for over thirty years in many fields of medicine such as Public Health and Emergency Medicine. As a experienced physcisian I have used books, print media, slides and slide projectors, overhead projectors, paper and pens, C-Band, Satellite communications, telephone, fax, and email. Through Integrated Marketing Communication, I plan to explore chat rooms, effectively use an Ipod, explore web forums, and text messaging. I hope to express ideas on this blog and share information in emerging media and how it impacts medicine.
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